They have a lot of original goods and I love its croissant which is baked at the shop. Their 100yen delis are also attractive.
In the photo you see a plastic bag with a logo of Seicoma and the goods are a croissant, a bread called "Yokan pan" which is only seen in Hokkaido and a 100yen deli, tomato sauce pasta.
They offer the goods with reasonable prices by using the local resources. If you visit Hokkaido, never forget to drop by Seicoma;)